The process of becoming an entrepreneur, starting a private practice, and building it into something sustainable can feel overwhelming and isolating - we've been there. We believe it's possible to create the life you want by breaking down the journey into manageable steps.
Let's do it together - through the 4Es.
FOR DECIDING IF YOU WANT TO START A BUSINESS
For graduate students or professionals in sport psychology or mental performance
A downloadable resource guide to help you explore entrepreneurship and decide if it's right for you
FOR STARTING YOUR BUSINESS
For CMPCs and other mental performance coaches
A step-by-step, online course and community to help you establish your business and yourself as entrepreneur
Be ready to welcome your first paid client
FOR LEVELING UP YOUR BUSINESS
For early- and mid-stage mental performance entrepreneurs with an existing business
Webinars where we'll share best practices around business operations, marketing strategies, sales tactics, and how to keep growing as an entrepreneur
Coming in 2026
FOR BUILDING A BUSINESS COMMUNITY
For mental performance entrepreneurs with an established business
Gain ideas, strategies, resources, and a sense of community
Live, virtual mastermind groups to engage and learn with other like-minded business owners
Coming in 2026
Niklas Zennstrom
We're opening a limited number of one-on-one business coaching spots for mental performance coaches at any stage of their entrepreneurship journey. Coming soon!