$996

the Establish course

Online Course and Community

Everything you need to start your mental performance coaching business.

Are you ready to say "YES!" to starting your own private practice?

Maybe you've thought about this for a while but didn't know where to begin.

Maybe you've seen friends or colleagues launch their businesses and wished that was you.

Maybe ideas for a business have been chasing you around for months, or even years.

Maybe you've started to create a business but you've stalled out, gotten sidetracked, or felt discouraged.

Maybe you have a skeleton of a business but you're ready to make private practice your full-time gig.

You're in the right place.

Most mental performance coaches step into professional life with a basic understanding of mental skills training, but minimal business knowledge and skills. More and more mental performance coaches are trying to set up a business on their own. Now you don't have to.

The Establish course was created with you in mind. It has been intentionally designed to help you go from absolutely nothing (or wherever you're starting from) to launching your private practice, feeling ready to welcome your first paid client, and feeling confident about yourself as a budding entrepreneur.

We know that entrepreneurship can sometimes feel overwhelming and lonely, especially when you are just starting out – and we'd love to be your guide on the journey.

Your future as an entrepreneur is waiting.

What you can expect from the Establish course:

  • 9 modules. 39 short videos (including transcripts!). Almost 9 hours of self-paced content.

  • A comprehensive course workbook filled with exercises, reflection prompts, links, and tips galore.

  • Resources and customizable templates for essential business paperwork and processes.

  • Access to the Establish Community, where you'll connect with us and others on a similar journey.

  • One free 1-on-1 business coaching session to support your specific needs or questions.

  • A straightforward, no-nonsense, step-by-step approach to build and launch your business.

Module 1: Understanding entrepreneurship, yourself, & your why

Video 1: Welcome to the Establish Course
  • 9 mins
  • 422 MB
Video 2: Identify your Core Values
  • 13 mins
  • 115 MB
Video 3: Define Success
  • 12 mins
  • 23.5 MB
Video 4: Name your Why
  • 10 mins
  • 94.4 MB
Video 5: Discover your Unique Value Add
  • 16 mins
  • 39.1 MB

Module 2: Understanding the rules

Video 1: Consider Legal & Ethical Components
  • 18 mins
  • 62.1 MB
Video 2: Name your Business
  • 13 mins
  • 31.8 MB
Video 3: Establish your Business Entity
  • 14 mins
  • 72.8 MB
Video 4: Open your Business Bank Account
  • 7 mins
  • 77.1 MB
Video 5: Obtain Professional Liability Insurance
  • 7 mins
  • 104 MB

Module 3: Understanding your future clients & what you can offer

Video 1: Determine your Ideal Client
  • 15 mins
  • 62.6 MB
Video 2: Decide on your Title & Initial Services & Products
  • 14 mins
  • 29.9 MB
Video 3: Consider your Work Setting
  • 10 mins
  • 101 MB
Video 4: Set your Wording - Vision, Mission, & Tagline
  • 14 mins
  • 31.2 MB
Checkpoint #1: Survey

    Module 4: Understanding the money

    Video 1: Get to Know your Money Mindset & Start-Up Costs
    • 18 mins
    • 75.2 MB
    Video 2: Understand Pricing (Part 1)
    • 16 mins
    • 49.8 MB
    Video 3: Understand Pricing (Part 2)
    • 15 mins
    • 49.4 MB
    Video 4: How to Receive Payments
    • 11 mins
    • 248 MB
    Video 5: Get Organized with Bookkeeping
    • 23 mins
    • 192 MB

    Module 5: Building your capacity

    Video 1: Consider your "Hats" & Areas for Growth
    • 13 mins
    • 35.4 MB
    Video 2: Identify your People Resources & Find your Tramily
    • 15 mins
    • 92.7 MB
    Video 3: Build your E Team
    • 12 mins
    • 284 MB
    Video 4: Manage your Time
    • 10 mins
    • 26.9 MB

    Module 6: Building your brand

    Video 1: Create your Brand Personality
    • 12 mins
    • 184 MB
    Video 2: Pick your Brand Colors
    • 11 mins
    • 33.7 MB
    Video 3: Create your Logo
    • 13 mins
    • 540 MB
    Video 4: Create your Online Listing or Initial Website
    • 14 mins
    • 382 MB
    Checkpoint #2: Survey

      Module 7: Building your paperwork & processes

      Video 1: Set up your Business Phone & Email
      • 9 mins
      • 144 MB
      Video 2: Create your Paperwork: Intake Form, Informed Consent, & Release of Information
      • 13 mins
      • 629 MB
      Video 3: Create your Paperwork: Quotes, Proposals, & Contracts
      • 20 mins
      • 204 MB
      Video 4: Set up your Systems: Documentation & Record Storage
      • 21 mins
      • 69.4 MB

      Module 8: Building connections

      Video 1: Master Sales Basics & the Customer Experience
      • 21 mins
      • 55.8 MB
      Video 2: Get Ready to Network
      • 16 mins
      • 663 MB
      Video 3: Craft your Elevator Pitch
      • 10 mins
      • 123 MB
      Video 4: Build your Referral Network
      • 13 mins
      • 601 MB

      Module 9: Creating your life as an entrepreneur

      Video 1: Create your Self-Care Plan
      • 19 mins
      • 51.6 MB
      Video 2: Manage your Emotions
      • 20 mins
      • 623 MB
      Video 3: Get Ready to Launch
      • 5 mins
      • 308 MB
      Video 4: Let's Celebrate!
      • 7 mins
      • 310 MB
      Checkpoint #3: Course Evaluation

        What people are saying...

        "I am loving the step-by-step process and the personal reflection tied to it. It has been such a win to get thoughts out of my head and onto paper!"

        "Fantastic information. You both have put not only so much thought into what a new business entrepreneur should consider before diving in but also every step one should take to establish their new business."

        "This course has given me the opportunity to level up the client experience while providing me with the knowledge and confidence to continue being an entrepreneur in this field."

        "This has given me great comfort in knowing that other professionals have gone through similar experiences trying to establish their business. I truly believe the Establish course is an invaluable tool for CMPCs trying to become entrepreneurs. BRAVO!"

        "5 stars!!!! This course has shown me many things that I had already established and have been doing well. It has also shown me areas that could be improved and the pathway forward to make those improvements. Even though my business has been established, I have found it very helpful to go through each module and shore up deficiencies to make my business even better."

        "Thank you, Abby and Lindsey, for all the work you have put into this course. It has been a wonderful journey that I am glad I chose to invest in and would recommend to others. Additionally, thank you for sharing your experiences... for a long time, I too felt like I was on an island navigating the entrepreneurial world alone. This is not so, and it is comforting to know that I now have a 'tramily' to fall back on for support and encouragement."

        If you're not already...

        Think about how long it would take you (or maybe how long it's already taken you) to get started. How many hours you'd have to invest scouring the internet, setting up virtual coffee chats, and pulling from a bunch of different sources to try to make sense of how to set up your business in an emerging field. Are you feeling like pulling out your hair yet?! We are. We kind of did.

        Just think - by the time you get one or two paid clients or contracts, this course will have paid for itself.

        Let us save you a TON of time and energy, so that instead, you can leverage your expertise, strengths, and skills into creating something that is uniquely yours. You don't have to do this on your own.

        "The summit is what drives us, but the climb itself is what matters most."

        Conrad Anker

        About Us

        We're Abby and Lindsey. We have over 18 years of experience owning and operating our businesses and over 29 years of experience supporting athletes as mental performance coaches. After countless questions and conversations with graduate students and sport psychology professionals about private practice, we realized it was time to close the gap - that's when the Establish course was born.

        Frequently asked questions

        You've got questions. We've got answers.

        How long will it take me to complete the Establish course?

        The length of time it will take you to complete the Establish course depends on your goals and how much time you have to devote to it. Additionally, the course is not meant to be a "quick fix" but rather a process that requires reflection and action in order to help you establish your foundations for being an entrepreneur and getting your business up and running. So far, on average, it is taking mental performance coaches about 3 to 6 months to complete the course in its entirety.

        Is there a payment plan available?

        Yes. When you reach the Stripe checkout page for the course, you may select Klarna as your payment option in order to utilize a payment plan (e.g., this could break down $996 into 4 monthly payments of $249).

        Are there CEUs available?

        We have submitted the course to the Association for Applied Sport Psychology's (AASP) Continuing Education Committee for CEUs (diversity, ethics, and general). Once approved, mental performance coaches who complete the course will receive a certificate of completion with the number of CEUs they are eligible to receive for CMPC recertification purposes.

        I have already started building my business. Can I purchase some of the modules separately?

        We really appreciate this question, and love that you're interested in some of the modules from the course to level up your business!

        Our intention in building the course was that we provide a comprehensive approach to establishing yourself as a mental performance entrepreneur and establishing your business foundation. We believe that the nine modules and completing them in the order outlined is the best way to set yourself and your business up for success long-term. At this time, we will not be offering modules a-la-carte.

        If you've already started building your business but in reviewing what's included in the nine modules, you realize that you've missed parts of this development process, we'd love for you to consider signing up for the course and community.

        Alternatively, if you already have a fully-functional, established business, we invite you to stay connected with us as we develop future offerings for 1-on-1 business coaching, Elevate, and Evolve. The best way to do this is by signing up for our monthly e-newsletter, Talk from the Trail.

        I am an international practitioner. Is this course for me?

        At this time, no, this course would not be a good fit for you. While there may be some elements that would be helpful for you in general, the business components and recommendations are geared toward mental performance coaches who work and reside in the United States.

        Still have questions?

        We'd be happy to chat with you.