$996
Online Course and Community
Everything you need to start your mental performance coaching business.
Maybe you've thought about this for a while but didn't know where to begin.
Maybe you've seen friends or colleagues launch their businesses and wished that was you.
Maybe ideas for a business have been chasing you around for months, or even years.
Maybe you've started to create a business but you've stalled out, gotten sidetracked, or felt discouraged.
Maybe you have a skeleton of a business but you're ready to make private practice your full-time gig.
You're in the right place.
Most mental performance coaches step into professional life with a basic understanding of mental skills training, but minimal business knowledge and skills. More and more mental performance coaches are trying to set up a business on their own. Now you don't have to.
The Establish course was created with you in mind. It has been intentionally designed to help you go from absolutely nothing (or wherever you're starting from) to launching your private practice, feeling ready to welcome your first paid client, and feeling confident about yourself as a budding entrepreneur.
Above and beyond what you'll learn and the next steps you'll take, it's the people you'll embark on this journey with that will make all the difference. Sure, we're kind of biased, but... we really have the best crew out there.
In our Establish Community, these folks are quite simply good humans striving to do good work. They collaborate instead of compete, they lead with integrity, they lean into curiosity over judgment, they balance confidence with humility, they give and receive support, they are delightfully ambitious, and they're investing in themselves and their businesses to make a positive impact on the world around them.
We are so grateful to have the opportunity to support them, encourage them, and watch them step into who they are meant to be as entrepreneurs.
If this feels like what you've been missing - guidance around exactly how to start your business and a supportive, stellar crew to do it with - we'd love to have you join us.
9 modules. 39 short videos (including transcripts!). Almost 9 hours of self-paced content.
A comprehensive course workbook filled with exercises, reflection prompts, links, and tips galore
Resources and customizable templates for essential business paperwork and processes
Access to the Establish Community, where you'll connect with us and others on a similar journey
Access to "Campfire Connections," our virtual meet-ups exclusively for Establish course members
One free 1-on-1 business coaching session to support your specific needs or questions
8.5 CEUs toward CMPC recertification upon course completion
Lifetime access to course content
"This course has been a critical piece of giving me the confidence that I'm on the right track. I didn't know how to go about starting a business officially, so having a checklist of pretty much everything I should concern myself with before launching has been so helpful."
"5 stars!!!! This course has shown me many things that I had already established and have been doing well. It has also shown me areas that could be improved and the pathway forward to make those improvements. Even though my business has been established, I have found it very helpful to go through each module and shore up deficiencies to make my business even better."
"I love the campfires and the community, because I will always have questions. These have been really helpful, reassuring, and great to build more connections within the SPP field. I am so thankful for the community that you have established; it's great to consider it as 'my home base'."
"This journey has been incredible. The exercises are really clearly laid out and super fun to complete. There has not been a course “task” that I’ve groaned and not really wanted to do - they’ve all been relevant and thought provoking and, for someone nervous about this process, helped me get excited and feel energized about the business."
"Mind - blown! The foundation that this course has helped me form has been so crucial in building confidence within myself. Launching this business 10 years after getting my degree was daunting, and I was more in the mode of 'fake it until you make it'. But what this course did was define what success looks like, and I find myself now saying, 'hey, I do know what I'm doing!' I am much more ready and confident in my ability to make this venture successful, and can't praise you guys enough. This course has really done so much for me and was well worth the time and money that I put into it! Bravo!"
"I wasn't sure that spending money on this course would give me what I didn't already have, but it has given me a crucial look into the "why," the identity of my practice, and my own identity as a MPC. I didn't realize how much I wasn't thinking about, and how much I needed this course. I definitely feel more confident in making this dream a reality! Thank you! I'm looking forward to your next course when you launch it!"
"During Campfires, it has been helpful to hear where different people are in their journey and what struggles and considerations they have been having. LinkedIn and social media can make you feel like you are so far behind the ball and everyone has it all figured out. But Campfires help show the rawness of it all and help you to know you are not alone in this."
"Slowing down and doing the self-discovery work at the start of the course helped to make my business vision and mission planning really impactful. I think it helped me clarify exactly what “from me” I most want my business to exemplify. I also really appreciate the thoroughness of the process - it's great to be able to double check that all the nuts and bolts of building a business have been correctly assembled without worrying I missed something."
"Thank you, Abby and Lindsey, for all the work you have put into this course. It has been a wonderful journey that I am glad I chose to invest in and would recommend to others. Additionally, thank you for sharing your experiences... for a long time, I too felt like I was on an island navigating the entrepreneurial world alone. This is not so, and it is comforting to know that I now have a 'tramily' to fall back on for support and encouragement."
Think about how long it would take you (or maybe how long it's already taken you) to get started. How many hours you'd have to invest scouring the internet, setting up virtual coffee chats, and pulling from a bunch of different sources to try to make sense of how to set up your business in an emerging field. Are you feeling like pulling out your hair yet?! We are. We kind of did.
Just think - by the time you get one or two paid clients or contracts, this course will have paid for itself.
Let us save you a TON of time and energy, so that instead, you can leverage your expertise, strengths, and skills into creating something that is uniquely yours. You don't have to do this on your own.
Conrad Anker
We're Abby and Lindsey. Together, we have over 20 years of experience owning and operating our businesses and over 31 years of experience supporting athletes as mental performance coaches. After countless questions and conversations with graduate students and sport psychology professionals about private practice, we realized it was time to close the gap - that's when the Establish course was born.
You've got questions. We've got answers.
The length of time it will take you to complete the Establish course depends on your goals and how much time you have to devote to it. Additionally, the course is not meant to be a "quick fix" but rather a process that requires reflection and action in order to help you establish your foundations for being an entrepreneur and getting your business up and running. So far, on average, it is taking mental performance coaches about 3 to 6 months to complete the course in its entirety.
Yes. When you reach the Stripe checkout page for the course, you may select Klarna as your payment option in order to utilize a payment plan (e.g., this could break down $996 into 4 monthly payments of $249).
Yes! The course has been approved by the Association for Applied Sport Psychology's (AASP) Continuing Education Committee for CEUs. Mental performance coaches who complete the course in its entirety will receive a certificate of completion acknowledging that they are eligible to receive 8.5 total CEUs, including 5.0 ethics-specific CEUs, 1.75 diversity-specific CEUs, and 1.75 general CEUs. These CEUs can be used to partially meet the recertification requirements for Certified Mental Performance Consultants (CMPC).
We really appreciate this question, and love that you're interested in some of the modules from the course to level up your business!
Our intention in building the course was that we provide a comprehensive approach to establishing yourself as a mental performance entrepreneur and establishing your business foundation. We believe that the nine modules and completing them in the order outlined is the best way to set yourself and your business up for success long-term. At this time, we will not be offering modules a-la-carte.
If you've already started building your business but in reviewing what's included in the nine modules, you realize that you've missed parts of this development process, we'd love for you to consider signing up for the course and community.
Alternatively, if you already have a fully-functional, established business, we invite you to stay connected with us as we develop future offerings for 1-on-1 business coaching, Elevate, and Evolve. The best way to do this is by signing up for our monthly e-newsletter, Talk from the Trail.
At this time, no, this course would not be a good fit for you. While there may be some elements that would be helpful for you in general, the business components and recommendations are geared toward mental performance coaches who work and reside in the United States.
We'd be happy to chat with you.