man standing on rock looking out on mountain range

  • Dec 16, 2025

End-of-Year Reflections for the Mental Performance Entrepreneur

  • Lindsey Schriefer and Abby Keenan

As the year winds down, pause, reflect, and recalibrate. These six questions help entrepreneurs review the past and step confidently into the year ahead.
2025 AASP Conference

  • Nov 12, 2025

Reflections from the 2025 AASP Conference

  • Lindsey Schriefer and Abby Keenan

The 2025 AASP Conference in Montreal helped us confirm the direction we're heading, gave us new insights, and left us with a sense of refreshed curiosity. Here are our reflections from this year's conference!

  • Oct 7, 2025

Takeaways from AASP’s Mid-Career Institute for Women in Sport

  • Lindsey Schriefer

Authenticity rooted in values, comprehensive well-being, and embracing maintenance—three anchors guiding the mid-career journey in sport psychology.

  • Aug 12, 2025

What a Skilled Car Salesperson Can Teach Mental Performance Coaches about Sales

  • Abby Keenan

We often stereotype car salespeople as slimy, pushy - even annoying. And yet, there's a lot we can learn from them as entrepreneurs. Here are four lessons a car salesperson can teach mental performance coaches about sales.

  • Jul 5, 2025

What’s Saving Our Entrepreneur Lives

  • Lindsey Schriefer and Abby Keenan

Discover the everyday practices and simple joys that keep entrepreneurs going, including hot spots, cousins camp, the pool, and meaningful connections.
Abby Keenan, CMPC hiking

  • Jun 9, 2025

10 Years on the Trail: What Entrepreneurship Has Taught Me

  • Abby Keenan

After 10 years in business as a mental performance coach, Abby reflects on the journey and her top 10 lessons learned along the way.