2025 AASP Conference

  • Nov 12, 2025

Reflections from the 2025 AASP Conference

  • Lindsey Schriefer and Abby Keenan

The 2025 AASP Conference in Montreal helped us confirm the direction we're heading, gave us new insights, and left us with a sense of refreshed curiosity. Here are our reflections from this year's conference!

  • Oct 7, 2025

Takeaways from AASP’s Mid-Career Institute for Women in Sport

  • Lindsey Schriefer

Authenticity rooted in values, comprehensive well-being, and embracing maintenance—three anchors guiding the mid-career journey in sport psychology.

  • Aug 12, 2025

What a Skilled Car Salesperson Can Teach Mental Performance Coaches about Sales

  • Abby Keenan

We often stereotype car salespeople as slimy, pushy - even annoying. And yet, there's a lot we can learn from them as entrepreneurs. Here are four lessons a car salesperson can teach mental performance coaches about sales.

  • Jul 5, 2025

What’s Saving Our Entrepreneur Lives

  • Lindsey Schriefer and Abby Keenan

Discover the everyday practices and simple joys that keep entrepreneurs going, including hot spots, cousins camp, the pool, and meaningful connections.
Abby Keenan, CMPC hiking

  • Jun 9, 2025

10 Years on the Trail: What Entrepreneurship Has Taught Me

  • Abby Keenan

After 10 years in business as a mental performance coach, Abby reflects on the journey and her top 10 lessons learned along the way.