Project E is a resource developed exclusively for mental performance coaches - as a guide on your journey into and through private practice. We exist to help you:
Explore entrepreneurship and decide if it is right for you,
Establish the business you want with our step-by-step process,
Elevate your business practices, reach, and impact, and
Evolve yourself and your business over time through community.
Let's build your dream job, make a meaningful impact on the people you serve, and create more freedom in your life, together. You don't have to figure it out all on your own.
Instead of piecemealing advice, endlessly researching online, or contemplating a MBA, protect your time and energy. Let us guide you through a step-by-step process that includes everything you need to know and do to start your private practice. It's time to put your good ideas to work!
Barry Finlay
Learn about the top 10 mindsets to embrace as a mental performance entrepreneur - which lead to your success, fulfillment, well-being, and ability to make a positive impact on others.
We have over 18 years of experience owning and operating our businesses and over 29 years of experience supporting athletes as mental performance coaches. We've journeyed through the peaks and valleys of entrepreneurship, and despite all of its challenges, we've persisted.
Now it's your turn - and we couldn't be happier to help.