10 mindsets of a mental performance entrepreneur

  • Jan 15

The 10 E Mindsets Series

  • Abby Keenan and Lindsey Schriefer

Living the life of an entrepreneur is challenging, with countless ups and downs. One of the things that can make it “easier” is having a clear sense of what’s important - for you to think, and for you to do. We’ve reflected on our nearly 20 years of combined experience in business, and on qualities of other entrepreneurs we have connected and collaborated with along the way. In doing so, we’ve learned that there are certain things that allow mental performance coaches to be successful in private practice - and on the other hand, many things that cause entrepreneurs in our field to ultimately close up shop and exit the market. 

What we have found that helps us and others not only survive but thrive in this unique lifestyle is a collection of 10 mindsets. We believe that each mindset is essential to flourishing as a mental performance entrepreneur – and each mindset can be built over time. By embracing and taking action on these mindsets, you'll give yourself the best opportunity to find your own success, fulfillment, and well-being.

Over the course of this year, we'll be answering the question:

What mindsets lead to actions that help you in business?

Here’s how it works: 

  • The mindset is a frame of mind, a belief, or an attitude that you can embrace. 

  • Holding that belief impacts what you do - your behaviors or actions. 

  • Acting in alignment with that mindset ultimately helps you in business. 

In this upcoming blog series, we’ll dive into each mindset: what it is and why it’s important, examples of how you can act on that mindset, and why doing so can help you and your business. We'll share ideas, stories, and best practices. And expect a few of our comical mishaps along the way, so you can learn from our blooper reel too. We hope you'll join us for the trek.

Before any longer hike, we always look at the trail map to get a sense of where we're headed, so we know what to expect. In that spirit, here's a preview of the 10 E mindsets and a free pdf you can download to refer to as we go:


Keep reading with Mindset #1: Do good work, first & always.

If you haven't already, subscribe to our monthly e-newsletter, where you'll be the first to hear about each new blog post in this series, along with other resources, events, and updates from us!

See you on the trail. - Abby & Lindsey