Upcoming Events

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Starting a Mental Performance Business

AMA with Project E

Tuesday, May 19, 2026

12:00-1:00 pm EST

Virtual on Google Meet

Free

Current graduate students in sport and performance psychology and early career practitioners who have recently graduated (within the last year or two), this one's for you!

During this AMA (Ask Me Anything session), we'll answer your questions about starting a mental performance business, share insights from our own journeys in entrepreneurship, and offer practical next steps.

We look forward to connecting with you and supporting you.

3 Shifts to Grow your Client Base in Private Practice

Webinar with Project E

Wednesday, April 29, 2026

12:30-2:00 pm EST

Virtual on Google Meet

$50 USD

The #1 business question we get asked is: How do I get more clients?

Which makes sense, right? When you’re a mental performance entrepreneur, your business can’t survive (for long) if you don’t have paying clients for your services (or customers for your products). 

Early on in our businesses, we both tried what felt like every strategy under the sun - some that worked, others that didn’t. Fast forward 10 years or so, now both of us hover near or at capacity most of the year through a variety of revenue streams (e.g., one-on-one coaching, group/team work, organizational contracts, mentorship). 

Over time, we’ve noticed three vital shifts to help you attract and onboard more clients - shifts that also help you to make a better impact and feel more fulfilled in your work as a mental performance coach. This is exactly what we’ll share in this webinar.

What’s even better is that these shifts don’t require a hefty marketing budget or a perfectly crafted Instagram page (if you know us at all, you know that we’re not that into social media). What these shifts do require is reflection, authenticity, and time - and can be done well even by introverts! 

Get ready to learn about three shifts and why they matter so much:

  1. shifting from supporting everyone to specifying, 

  2. shifting from talking about you to talking about them, and

  3. shifting from selling to serving. 

We can’t wait to help you grow your business and do more of the work you love. Join us! 

This webinar is a part of our Elevate phase - for any mental performance coach or CMPC who has an established business, and wants to elevate their private practice. You'll benefit most if you already have paying clients, but you're not feeling satisfied with the quality or quantity of work you currently have.

This webinar will be recorded. While we encourage you to join us live, the recording will be shared via email after the event with all who register.

This webinar has been approved for 1.5 general CEUs toward CMPC recertification. Attendees will receive a certificate following a completed webinar evaluation.

As a partner of the Association for Applied Sport Psychology (AASP), current AASP members are eligible to receive a discount on this webinar. Log in to the AASP Member Area and see the Private Practice Resources page for more information.

Please contact us with any questions.

This webinar is now closed. The recording will be available for purchase soon. Please sign up for our e-newsletter, Talk from the Trail, to be notified when the recording is available.