New things to consider in 2025

New product, service, or niche to offer

Are you wanting to add something to your offerings this year? Maybe you are creating a product - a book, a workshop, or a course - for your clients. You might consider expanding the services you offer, such as offering team sessions in addition to individual sessions or trying to land a speaking engagement as a keynote speaker. You may also consider a identifying a niche you are going to cultivate this year - and how you'll spread the word when you do.

New knowledge or skills to learn

As entrepreneurs, we believe it's incredibly important to keep learning. None of us know everything! So, what are you interested in learning this year? Are there any particular workshops, webinars, or events you want to attend? What articles and books do you want to read? New knowledge and skills could be specific to the clients you work with, your niche, your life as an entrepreneur, or your business needs.

Renewal of memberships

Take a look at the organizations you are a member of, like AASP, APA, or others. Be sure to renew your membership for the ones that remain applicable so that you retain those professional benefits. If you are a CMPC, take a few minutes to review and update your CMPC profile within the Member Area of the AASP website so that everything is current. This helps make it easy for potential clients to find you and others to refer to you.

New aspects to remove

Not everything new that you consider has to be adding something to your business or your life. Consider what things you want to subtract this year. This could be not taking specific clients who aren't a good fit for you, cleaning out your office or desk, or canceling subscriptions from services you aren't using anymore.

If 2025 is your year to start your business...

we've got you covered!

We designed the Establish course to help you build essential business knowledge and skills so that you can turn your dreams of owning a business into a reality. You've invested the time, energy, and money into becoming a high-quality mental performance coach - and if you're like most of us, you find yourself fumbling around trying to figure out this business thing early on.

If you're ready to stop second guessing and wasting time, Establish is for you. You'll learn crucial information for the beginning stages, gain confidence in your ability to run and own a business, and feel reassured that you are setting yourself up to operate legally and ethically. No matter where you're starting from (even if it's nothing!), we'll help you launch your business and be ready to welcome your first paid client in a matter of months.

Within the Establish course, you get:

• 9 modules made up of almost 40 bite-sized videos (plus transcripts!)

• self-paced content where we guide you through the nuts and bolts of setting up your business; all of the "fun" aspects of branding, marketing, and deciding on your services/products; and tools to establish yourself as an entrepreneur

• a comprehensive workbook filled to the brim with exercises, reflection prompts, links, and helpful tips

• additional resources and templates to jumpstart your business

• extensive knowledge and experience from two successful entrepreneurs in the field

• access to a growing community of other mental performance entrepreneurs on a similar journey

• one free 1-on-1 business coaching session to support your specific needs or questions (new!)

• a straightforward, no-nonsense, step-by-step approach to get you ready to launch your business and get paid for doing the work you love

We've been in your shoes before and know that entrepreneurship in mental performance can sometimes feel overwhelming, stressful, and lonely, especially when you are just starting out. We are on a mission to change that. Are you ready to start your entrepreneurial journey? To turn your business ideas into a reality?

Living the E Life

As an entrepreneur, you are always growing and evolving. One way to ensure you are moving in the right direction is to have a set of guidelines that you can trust and consistently turn to throughout your career. This is exactly what we created with the 10 E Mindsets. This collection of mindsets are embraced by mental performance entrepreneurs to reach their version of success and to face the ebbs and flows that are inherent in the journey of being an entrepreneur. Download your own copy today!