Trail Tips
We often like to view the entrepreneur experience much like life on the trail. After the conference, this trail lingo is certainly resonating:
Beta – a word used to mean “insider info.” When you ask someone else for good beta, you are trying to learn any helpful knowledge that will make the trek easier or more enjoyable. We hope you enjoyed the beta we shared from our time at the AASP conference. We recently chatted about our conference experience with our business community of practice and walked away with interesting insights and perspectives. If you haven't already, we'd encourage you to connect with someone and share your beta!
Zero day – when a hiker spends two nights in a single campsite, giving a solid day to rest, recover, or simply wait out nasty weather. We both took a zero day on the Monday after the conference. Recovering from the travel, the overstimulating atmosphere (at least for us!), and all of the learning and connecting was critical. It's important to consider when you're going to want or need a zero day to ensure that your entrepreneurial hike is sustainable.
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