Last chance to sign up for our webinar

We've begun shifting into Elevate, our next phase within Project E, to intentionally support current entrepreneurs in mental performance. We recognize that challenges within private practice don't stop once you have your business established - and we are excited to begin supporting those of you in this phase.

Our very first Elevate webinar is for those with an established mental performance business with paying clients, but you're not feeling satisfied with the quality or quantity of work you have (yet). We invite you to join us for...

3 Shifts to Grow your Client Base in Private Practice

Without a doubt, the number one question we get asked is:

How do I get more clients?

There are many marketing strategies you can lean into, but without mastering these three shifts, it's hard to get traction in your business. Stop throwing spaghetti at the wall and hoping it sticks - join us to make these three shifts to attract more ideal clients, increase your impact, and do more of the work you love.

April 29, 2026 from 12:30 - 2:00 pm EST

New blog - Mindset #2: Protect the Asset - You

This month, we're continuing with our 10 E Mindset Series, where we explore Mindset #2. We share the importance of believing that you are the most valuable part of your business, and ideas for how you can take care of yourself in order to be sustainable in business for the long haul.

New blog - Self-Compassion in Entrepreneurship

Thank you to Ashley Kuchar, Jess O'Kelly, JoAnne Bullard, Desirae Myers, and Antony Partee from the Self-Compassion Special Interest Group for this contribution!

As an entrepreneur, establishing a business, elevating your skills and processes, and evolving over time is incredibly demanding work. It's common for us, even as mental performance coaches, to respond to challenges with self-criticism. There's a better way. We can all learn to respond to setbacks and switchbacks in a way that supports both our well-being and our businesses. This guest blog shares four stories where entrepreneurship and self-compassion meet, as a way to support your business journey.

Our Next AMA is in May!

Our AMAs return next month with 2025's most popular topic - Starting a Mental Performance Business. This session is intentionally for current graduate students in sport and performance psychology and early career practitioners who have recently graduated (within the last year or two). The floor is yours to genuinely ask us anything about private practice as a mental performance coach.

If you're anything like we were at the beginning of our careers, you likely have a million questions about career paths and what it looks like to even think about starting a business. Is this right for me? What are the first steps? Do you need liability insurance? How do you balance owning, operating, and consulting? What do you wish you would have known early on? Instead of letting your questions swirl around in your head, come join us for a free one-hour live event. Let's talk.

📅 Tuesday, May 19th
⏰ 12:00 - 1:00 pm EST
💻 Hosted virtually – join from anywhere!

Mindstoke Endurance Sport Symposium

If you're looking for a good excuse to literally hit the trail - while also experiencing a really incredible learning opportunity, this event coming up in Sedona, AZ is a must-do. Created and thoughtfully facilitated by Drs. Britt Brewer and Judy Van Raalte, the symposium is centered on various aspects of endurance sport. You'll be surrounded by other practitioners, coaches, researchers, and athletes where the focus is on learning, curiosity, and collaboration - not ego. Save the date for July 17-19!

Psst: If you need any hiking recs while there, ask Abby.